Inclusive Beauty: What Is This New Trend That’s Redefining the Cosmetics Industry?

Like and Share

Health and wellness, alongside beauty, are growing industries, and they are inextricably linked. In this day and age, everyone is witnessing the future of these industries as they continue to advance in making the world a better place that caters to both beauty and wellness. Many contemporary trends and innovations, such as sustainable make-up and skincare products, and home health care services, have aided this growth.

Inclusive beauty is an addition to these industries, and it’s a trend that many people consider a game-changer. If it’s your first time hearing about it, then read on to find out what it is.

Beauty for Everyone

In recent years, the cosmetics industries have been widely under fire for their lack of darker shades for darker skin tones in their make-up products. However, as every part of the world is becoming more diverse and inclusive, this is slowly changing.

Make-up companies and products with more varied and inclusive hues are starting to become the norm in the beauty industry, but progress is slow. However, this slow progress can still be celebrated as a minor success by supporting some companies that have transitioned into becoming more progressive with their products and have always been inclusive. Here are a few examples:


Maybelline is one of the most affordable cosmetics brands on the market. And by adding 16 new hues to their foundation brands in 2017, they are making the beauty business more inclusive and accessible for everyone who wants to rock a glamorous look whenever they want.

Fenty Beauty

After years of working as a musician, actress, and businesswoman, Robin Fenty—or Rihanna, as the world knows her—was recently named a billionaire. With 40 distinct foundation tones, she launched her cosmetics brand in 2017 to let women of all shapes and skin types feel included. Rihanna became a billionaire after deciding that she had girls worldwide supporting her and clamoring for her make-up products.

MAC Cosmetics

While most cosmetics enthusiasts love using MAC, not many people realize that it is one of the only cosmetics firms that has always been inclusive, with foundations available in 40 to 50 various hues. You can be sure to discover the appropriate hue for your skin tone, no matter how light or dark it is with MAC.


It helps the inclusive beauty movement know that an 86-year-old cosmetics brand like Lancôme adapts to the growing acceptance of diversity globally. They made it easy for girls and women of various complexions to find the right match for their skin tone when they released a foundation range with 50 hues.

Estée Lauder

Estée Lauder’s participation in the inclusive beauty movement is nothing short of a big step in the right direction as one of the world’s largest cosmetics brands. The cosmetics giant’s joint vision is to be the most inclusive and diverse global beauty brand for their employees and consumers, according to the company’s CEO Fabrizio Freda. And it looks like they’re nailing it by releasing 56 hues of their renowned foundations – significant progress for all types of girls and women throughout the world.

EveryHue Beauty

EveryHue Beauty offers every shade available for all types of skin tones. With a brand name that sums up what they stand for, they support beauty in all forms, sizes, and complexions. EveryHue is a make-up business started by four women of color who wanted to make the beauty industry more diverse. Everyone can say that that dream has become a reality.

Make Up For Ever

After Fenty Beauty released its 40-shade foundation, Make Up For Ever followed suit. They even supported this movement with a statement stating that they, too, have always had a 40-shade foundation line since 2015. It’s incredible that the two companies are in a friendly competition to support inclusive beauty.


Aside from being the famous brand used by diverse models in “America’s Next Top Model” reality show and their inclusive make-up range, CoverGirl has promoted beauty diversity in various ways. Their beauty campaigns feature a septuagenarian model Maye Musk and a Muslim model Nura Afia. They also have black celebrity ambassadors like Issa Rae. The world needs to see more of this representation of women of many colors, ages, and beliefs.

Beauty has come a long way because of this generation’s efforts in widening the spectrum of society’s ideals. Thanks to these brands, everyone can feel beautiful and glamorous in their own skin. So support this movement and these brands and feel more confident in the skin you’re in.